STIR is an award-winning custom media program composed of a print and digital magazine; e-newsletter; and content-rich website with social media functionality. From news on color trends to the history of red in Asia, STIR has established our client as the premier source of color knowledge for design professionals — driving sales.

Central to our STIR custom media program is a content-rich website with social media functionality. Our bloggers inspire passionate conversation among design professionals, deepening their experience with the Sherwin-Williams brand. We helped to launch and manage our client's complementary Facebook experience in 2010.

For interior designers and architects, Sherwin-Williams doesn't just sell coatings; it sells color. This campaign captured the attention of an audience that has a visceral, emotional relationship with color.