7:00 a.m. – 8:00a.m.

Registration and Continental Breakfast

8:00 a.m. –8:30 a.m.

Welcome
Martin Freedland
Boyce Thompson

8:30 a.m.– 9:45 a.m.

Addressing the Challenges Ahead
A candid discussion with industry leaders reveals their solutions to the industry’s most pressing management challenges.

Moderator:
Boyce Thompson

Panel:
Chad Dreier (invited)
CEO
Ryland Group
Calabasas, CA

Gavin Moores
Division President, Santa Barbara
Capital Pacific Homes
Santa Barbara, CA

Larry Webb
CEO
John Laing Homes
Newport Beach, CA

Third Panelist TBD

9:45 a.m. –10:00 a.m.

Coffee Break

10:00 a.m. –11:00 a.m.

National Forecast: Smooth Sailing or Troubled Waters?
A pre-eminent industry economist looks through his periscope to present his short and long-term view for housing.

Presenter:
David Berson
Vice President and Chief Economist
Fannie Mae
Washington, DC

11:00 a.m. –12:00 p.m.

Local Market Forecast: Identifying Pockets of Opportunity
Which markets are poised for an early comeback? Are there micro-markets that have performed well through the down turn? Find out.

Presenter:
John Burns
President
John Burns Real Estate Consulting
Irvine, California

12:00 p.m. –2:00 p.m.

Lunch on your own

2:00 p.m. –2:45 p.m.

Behind the Numbers: Secrets Revealed
Join one of the industry’s leading analysts as she reveals intelligence gleaned from her “spy” network of private builders and her painstaking analysis of public builder reports.

Ivy Zelman
Managing Director
Credit Suisse
New York, NY

2:45 p.m. – 3:30p.m.

Benchmark Your Performance
Participate in our exclusive survey of financial performance and find out how your company stacks up against other conference participants—and the industry!

Presenter:
Steven Friedman
Partner
Ernst & Young
Washington, DC

3:30 p.m. –4:30 p.m.

Operation Optimization: How to Run Lean and Mean
Two of the industry’s leading even-flow gurus will share construction best practices that every builder will want to employ.

Presenters:
Mahesh Bhupalam
Co-founder
Totally Productive Group
Cape Coral, FL

Rich Rodriguez
Sr. Vice President of Operations and Processes
John Laing Homes
Newport Beach, CA

4:30 p.m. –5:15 p.m.

Leadership in Tough Times
Anyone can lead a company through an up-market. But how do you get the most from your people in a down turn? Only the best can do that. Find out how they do it.

Presenter:
Martin Freedland
President
Professional Organizational Development
Atlanta, Ga.

5:30 p.m. –6:30 p.m.

Reception

6:30 p.m. –8:30 p.m.

Optional Dinner

Speaker:
General Anthony Zinni

7:00 a.m. –8:00 a.m.

Continental Breakfast

8:00 a.m. – 9:00 a.m.

Foreign Affairs—The John Laing File

Hear the story of the timely sale of John Laing Homes to a Dubaifirm, already one of the world’s leading builders, intent on building anational presence in this country.

Presenter:
Larry Webb
CEO
John Laing Homes
Newport Beach, CA

9:00 a.m. – 10:00a.m.

Heard on the Street: Ready to Rumble
A discussion of moves made by public companies in recent months that will make them formidable competitors once the market returns.

Moderator:
John McManus
Editor-in-chief
Big Builder
Washington DC

Panel:
Carl E. Reichardt jr.
Managing Director
Wachovia
San Francisco, CA

Margaret Whelan
Managing Director
UBS
New York, NY

10:00 a.m. –10:15 a.m.

Break

10:15 a.m. –11:15 a.m.

Training Strategies

Presenter:
Janna Mansker
VP
Organizational Development Associates
Atlanta, GA

11:15 a.m. –12:00 p.m.

Risky Business: How to Managefor Risk in Home Building
It’s no secret that building homes is risky business. But some of the solutions for mitigating it may surprise you.

Presenter:
James Melling
President
JPM Asset Management Corp.
San Francisco, CA

12:00 p.m. –6:00 p.m.

Optional Golf, Walking Tour

7:00 a.m. –8:00 a.m.

Continental Breakfast

8:00 a.m. –8:45 a.m.

Living Outside the Box: How to Design Great Homes Every Time
One of the greatest designers of our time will share his insights into the processes—some creative, some practical--he employs to design consistently great projects.

Presenter:
Barry Berkus
President
B3 Architects
Santa Barbara, CA

8:45 a.m. –9:45 a.m.

Lessons from “America’s Best Builders”
Our newest crop of award-winning builders will share the best, forward-looking practices that took them to the top and promise to keep them there.

Moderator:
Denise Dersin
Editor
Builder Magazine

Panelists:
Michael Gaffney
President
Gaffney Homes
Charlottesville, Va.

Dan Green
Vice President and Principal
The Green Co.
Newton, MA

Bryan Cohen
President
Touchstone Homes,
Suwanee, Ga.

Vernon McKown
Co-Owner, President of Sales
Ideal Homes
Norman, OK

9:45 a.m. – 10:00 a.m.

Coffee Break

10:00 a.m. –11:00 a.m.

Giant Strides: The Wieland File

The CEO of one of the industry’s most vertically integrated and successful companies reveals the process controls that have lead to its success with customer satisfaction, quality control, design excellence, and new market entry.

Presenter:
Terry Russell
CEO
John Wieland Homes and Neighborhoods
Atlanta, GA

11:00 a.m. –12 noon

Internet Marketing: Taking It to the Next Level

How do you take a seemingly passive medium—the Internet--and turn it into a veritable marketing machine, generating awareness and actionable leads? John Rymer knows how.

Presenter:
John Rymer
President
RymerStrategies
Tampa, FL

Noon to 2:00 p.m.

Lunch onYour Own

2:00 p.m. –3:30 p.m.

Mid-Rise Construction: Doing It Right the First Time

Every builder needs a strategy for building attached, mid-rise housing. But there’s a right and wrong way to sell, design, and build it. Here’s how from three industry professionals who have taken the plunge.

Presenters:
Eric Brown
President
Artisan Homes
Phoenix, Arizona

Doug Buster
Managing Partner, Sr. VP
BSB Design
Chicago, IL

Glenn Cardoso
Principal
New Urban West
SantaMonica, CA

3:30 p.m. – 5:00 p.m.

Advanced Marketing: Targeting Success

Opportunity abounds for demographically targeted projects that will beat the competition every time. Here’s how to find relevant data and convert it into a successful program for design and sales.

Presenters:
Kyle Dempsey
President
Sivica Homes
Atlanta, GA

Thomas McCormick
CEO
Astoria Homes
Las Vegas, NV

5:30 p.m. – 6:30 p.m.

Reception

7:00 a.m. –8:00 a.m.

Continental Breakfast

8:00 a.m. – 9:00a.m.

High-Performance Housing: Take It for a Test Drive

It’s green. It’s energy-efficient.It’s cool. It’s coming down the street--the next big thing in new home construction and marketing.

Presenter:
Vernon McKown
Co-Owner, President of Sales
Ideal Homes
Norman, OK

9:00 a.m. –10:00 a.m.

Lean But Not Mean: How to Cut Costs Sensibly

Slashing overhead and hammering subs and suppliers may work in the short term. But it’s not a path to long-term success. Reducing the complexity of your operation may work better.

Presenter:
Kent D. Hogan
Senior Associate
TrueNorth Development
Northville, MI

10:00 a.m. –10:15 a.m.

Coffee Break

10:15 a.m. –11:00 p.m.

Defying the Down turn: An Analysis of Best-Selling Projects

Sales may be down considerably in nearly every market throughout the country. But some projects managed to meet or beat their proforma anyway. What can these projects tell us about the times ahead?

Boyce Thompson
Editorial Director
Hanley Wood

Lance Ramella
Managing Director
Hanley Wood Market Intelligence
Chicago, Illinois

11:00 a.m.–12:00 p.m.

The Road Ahead: Mapping Two Decade’s Worth of Development Opportunities

Nearly half the housing that will be standing in 2025 hasn’t even been built yet. Based on population growth trends, Robert Lang has a pretty good idea where it will be built and what it will look like.

Presenter:
Robert E. Lang
Director
The Metropolitan Institute at Virginia Tech
Alexandria, VA

12:00p.m.

Closing Remarks

Conference Adjourns