Capture the High Ground
Thriving in a Challenging Market

DIRECTIONS 2007 will bring together some of the best thinkers and doers from inside and outside the custom building industry to address global issues critical to the success of their business. Topics such as leadership, management systems, innovation, marketing and technology will give attendees the information they need to succeed—not just as custom builders, but as smart, strategic business people in today’s changing economy.


Strong Focus On:
• Leadership skills and challenges
• Implementing new management systems
• Encouraging and managing innovation
• Marketing your company as a brand
• Incorporating and benefiting from new technology developments
• Creating and applying successful growth strategies

Featured Speakers Include:
Afterburners, Sweeney Company
Nicholas V. Beare, Stephens Inc.
Geoffry Brown, The Lumberyard
Bo Burlingham, Inc. Magazine
Clark Ellis, FMI
Madeline Hochstein, DYG
David Kohler, Kohler
David Meerman Scott, Freshspot Marketing
Tom Redwitz, Laing Luxury Homes
Mike Hunsaker, Stock Supply

Advisory Board*:
Stephen K. Hann, Hann Builders
Mark W. Kirby, Dixon/Kirby & Company, Inc.
Brendan C. Murphy, Chesapeake Development Inc.
Michael Pearl, Colony Home Builders
Jim Shaw, Shaw Builders
Bill Smithers, Custom Builders USA
Stuart D. Thayer, Robinson and Thayer

*Members of Custom Builders USA

Special Events:
Custom Builders USA Annual Meeting
Monday, June 18, 2007
8:00 am – 12:00 pm
CB-USA is a management company that develops and maintains powerful, local networks of professional builders, vendors and national manufacturers to achieve lower costs, higher levels of service and increased productivity.”

Golf Tournament ($225):
Monday, June 18, 2007
Shotgun Start – 1:30 pm

Course Information
Designer: Arnold Palmer
Par: 72
Yardage: 7,007
Rating: 75
Slope: 144

Attendance Policy: Attendance at this event is reserved exclusively for Custom Builders and other building professionals as well as manufacturers who have paid a fee as official sponsors and/or exhibitors of this event. Hanley Wood, LLC reserves the right to review, accept and/or reject all registrations. If you plan to bring a guest, please note that they will be charged as an additional registrant if they attend the conference or activities.

Press attendance is allowed only with the written permission of Hanley Wood editors. Press must register through Hanley Wood in Washington, D.C.
Accommodations:

Four Seasons Resort Aviara
7100 Four Seasons Point,
Carlsbad, California 92011

Hotel accommodations have been reserved at the Four Seasons Resort Aviara at a discounted group rate of $305.00 per night.

All reservations must be made by 5:00 pm eastern standard time on May 18, 2007 to take advantage of the special discounted room rate. To make hotel reservations, please call the hotel directly at 1 (760) 603-6800.

Attendees should identify themselves as part of the Directions 2007 conference to receive the discounted conference room rate. Attendees are responsible for their own hotel and travel accommodations. You must be a registered attendee of the Directions 2007 conference in order to reserve a room in the Conference room block.

Registration Cancellation Policy: A cancellation must be made in writing and submitted to the Hanley Wood registration company via mail, fax, or email. Cancellation requests received 31 days prior to the first day of the conference will receive a full refund minus a $75 handling fee. Cancellation requests received on or within 30-22 days of the first day of the conference will be subject to a loss of 50% of the entire registration fee. Cancellation requests received within 3 weeks of the first day of the conference will be subject to a loss of 100% of the total registration fee; attendees are also responsible for one night’s lodging at the event hotel. A confirmation of your registration will be sent in writing within two weeks of registering. Name changes are permitted at any time.